The latest Wi-Fi standard is 802.11ac. It’s a game-changer, a step ahead, a paradigm shifter – call it what you will. The point is, it’s another example of technology making giant leaps forward, and forcing businesses to think about how they respond.
Every retailer wants to get inside the heads of shoppers. How are consumers making buying decisions? Are they showrooming items in-store and buying online? Are in-store associates giving them the help they need—or do shoppers know as much or more than sales associates? Newly released data from our 8th annual Global Shopper Study lifts the veil on the minds of today’s connected shoppers, revealing what they want when they shop, whether it’s online or in stores.